Does this sound like your SEO strategy? You have a Yoast WordPress plugin, your business or brand has social profiles, and you’re listed in a large number of local directories like Yelp, Google, and Whitepages.
5 years ago this was probably enough. Now the internet is more competitive, marketers have figured out ways to promote less worth businesses, and then there are blackhat SEO’ers.
With so many things working against your website, it’s important that you have a search engine optimization strategy that works consistently for you throughout the year.
SEO Strategy: Technical SEO
The very first thing you must address with your SEO strategy is the technical side of your website. You need to be asking yourself is my website discoverable on search engines?
There are several free tools that’ll help you with some of the basic like site performance and page structures.
If you’re a business hiring someone to manage your SEO, these are great tools to check up on their progress and how your site is performing. These can at least tell you how you are performing technically.
SEO Strategy: Content
Technical SEO is the foundation for an SEO strategy, but the way Google and algorithms are evolving, content is probably the most important thing for you to focus on.
Your content is how people find you, it’s what makes your website unique, and it’s what keeps people coming back.
And if creating it wasn’t hard enough you need a complete distribution plan to ensure your content is being marketed across the internet.
Another common practice with content is redistribution, or taking content repackaging in the form of eBooks, articles, blog posts, images, infographics and then hitting your distribution network.
SEO Strategy: Link Building
Link building, right now, is one of the most important factors affecting your rankings. Google algorithms are out hunting for authority websites. And quality links point to one source is the content they love.
A backlink is a link that lives on a page and points to another page away from that same site. Backlinks can come in many different forms including anchor text (exact match, partial match, branded and generic), images and more.
The practice of link building involves understanding the above and varying your methods of obtaining them. Here are some of the common ways of gathering backlinks.
- Social Bookmarking (Daily Basis)
- Directory Submission (Daily Basis)
- Q&A Submission (Daily Basis)
- Ping Submission (Once a week)
- Business Directory submission (Once a week)
- Article submission (Once a week)
- WEB 2.0 Submission (Once a week)
- Blog Posting (Once a week)
- PDF creation and submission (Once a week)
- Image submission (Once a week)
- Video submission (Once a week)
- Press Release submission (Once a week)